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Online Bingo Boom

Recent population statistics have shown that the recession has created a new baby boom of similar magnitude to the original baby boomers conceived following the end of the Second World War. The argument is that people are finding it too expensive to go out so instead they are making their own entertainment indoors.

It seems that what goes for babies also goes for bingo and possibly for similar reasons. Some say online bingo is more fun anyway. Whatever the reason, online bingo is booming.

It is anticipated that online bingo revenues will increase by over 20% over this year and by a similar or greater amount over next. By the end of 2009 yearly revenue will total £795 million rising to £978 million for the year ending December 2010.

Analysts believe that online bingo is still in its infancy and its novelty has served to protect it from the recession and downturn in spending. The growth of online bingo has been driven by demand from players. In marketing terms the growth has come from consumer pull with which suppliers have simply had to keep up.

Some operators have seen even steeper rates of growth; revenues at William Hill on bingo and skill games increased by a staggering 50% during the first six months of 2009. The company is predicting that this rate of growth will be maintained over the rest of this year and throughout next year. Revenues for Littlewoods bingo were up over the same period.

The consensus of opinion is that in the future online bingo will become equivalent to online poker in terms of revenue. This should happen over the next five years. Unlike online poker, which is played predominantly by men, online bingo players are mainly female. In terms of the recent registrants who have created this recent bingo boom, around 70% of them are female and are aged between 25 and 45, with the median age being 33. They don’t tend to be high rollers either, as many of them bet no more than 10p on a game.

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